While fans of the service were delighted to have made the right guesses, a large number of people were happy to find out that Swvl has resumed its convenient and pocket-friendly bus services which are next to nonexistent in cities like Karachi. Swvl not only takes us around the city in minutes, but also offers intercity bus services. The campaign stated some of the most relatable problems Pakistanis face during commute to various places on a daily basis, presenting Swvl's comeback to the market as the only reliable solution to all those problems. “Ufff, itni lambi drive, rozana? Koi baat nahi, Swvl hai.” (Hate long drives to work? Swvl's got your back!) “Seat phir chin gayi? :/ Koi baat nahi, Swvl hai.” (Couldn't find a set in the bus? Swvl's got your back!) “Long distance sambhalna mushkil? 
Most one-liners proved to be so engaging that digital content creators, from the likes of Ali Gul Pir, Mubeen Ul Haq of Bekaar Films, and Saman of Stroll With Saman, were also seen talking about them on their Instagram.Īfter a lot of guesses and debate over social media, the billboards were revealed to be part of Swvl Pakistan’s latest campaign of 'Koi Baat Nahi, Swvl Hai'. Netizens and digital publications adored the whole idea of the billboards but at the same time, they were curious to know who was behind all the OOH ads. Safe to say, it did not take much time for pictures of these billboards to make their way to social media. We saw massive hoardings taken over across Karachi, Lahore, and Islamabad, plastered with quirky and relatable one-liners that caught everyone's attention phrases like, 'Neend phir poori nahi howi?', 'Ufff, itni lambi drive, rozana?' and 'Maheenay ka end aur hath tang?' were few that left us intrigued. Did you step out of your house over the weekend and notice multiple unbranded red billboards all around?
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